a few systems i've shipped, and the numbers they moved.

an artist-driven merch and music store was sending one-off blasts with no lifecycle program and flat repeat-purchase revenue.

turn a manual send calendar into an automated lifecycle engine that grows revenue per subscriber without more headcount.

built welcome, winback, birthday and abandonment journeys, rebuilt segmentation around engagement, and ran continuous subject-line and send-time testing.

$107K attributed across 43 campaigns at a $1,463 average order value. repeat revenue driven by automation, not manual blasts.

a live-service game launch needed player messaging at scale with no existing crm and a hard launch deadline.

stand up a reliable messaging channel that could onboard and retain hundreds of thousands of players from day one.

built braze from scratch, migrated audiences, warmed sending infrastructure, and shipped onboarding and retention journeys segmented by player behavior.

700K subscribers at a 95% delivery rate and 21.1% click-to-open. a dependable channel for launch and live-ops.

a supplement brand's list had declining engagement and mounting deliverability risk from sending to dormant contacts.

protect sender reputation and lift revenue per send without shrinking the addressable audience carelessly.

introduced engaged-segment sending, sunset flows for dormant contacts, and disciplined subject-line testing with reputation monitoring.

peak open rate climbed from 28% to 70% at 98.6% delivery. reputation protected while revenue per send rose.