i build the systems behind the drop.
a crm and lifecycle leader with 15 years driving subscriber growth, retention and revenue across ecommerce, music, gaming and wellness. i run multi-brand campaigns end to end: automated journeys, email, sms, push, media buying and release management, with deep technical fluency in HTML/CSS, ESP platforms and campaign QA.
since 2022 i've done that independently through think massive, my crm and marketing consultancy. music is one of my areas, alongside ecommerce, gaming, wellness and travel, all run with the same rigor. when a project needs more hands, i bring my own team and years of studio-management experience to lead it.
01 how i work
hands on the work
i build in the platform, write the copy, and QA every send myself. strategy and execution come from the same person, so nothing gets lost between the plan and the launch.
a team for the big ones
for larger initiatives i bring my own team, and the studio-management experience to direct it. you get a senior operator who can also run the people around the work.
a scoreboard from day one
every engagement gets its numbers set up front: open rate, deliverability, revenue per send. i report them plainly, so you always know exactly what the work returned.
02 the path here
independent crm & marketing consultancy. groupie, princess nostalgia, brainmd, singularity 6 and more.
universal music group, viking cruises, amen clinics. i led in-studio teams running multi-brand lifecycle programs at enterprise scale.
running launches end to end, from releases and merch to storefronts and lifecycle, is the discipline every industry i work in borrows from.
enough about me.
what are you launching?