most launches break in the seams between teams. i run crm, ecommerce, project management and development as one system, so the strategy you were sold is the strategy that ships.
the core practice. welcome, winback, birthday and abandonment journeys designed around how your audience actually behaves, plus the unglamorous work that makes them land: deliverability, ip and domain warmup, campaign QA, and clean platform migrations.
shopify and magento storefronts, subscription programs and rewards that turn a one-time buyer into a repeat customer. pricing, merchandising and post-purchase flows treated as one system, not three departments.
album drops, product launches and merch lines, run end to end. i keep the timelines, vendors, assets and channels moving in sync so every piece lands on schedule and on brand.
landing pages, storefronts and email template systems in shopify, webflow and custom stacks. i hand-code HTML and CSS, so the templates render everywhere, including the inboxes that break everyone else's.
every project opens with a two-week audit of your list, platform and flows. from there it's a fixed-scope build, an ongoing retainer, or both. everything gets documented, so your team can run it or i can keep running it with mine.