Audience Development + Marketing Consultant

i build the crm systems behind the drop.

i'm ty wright. for 15 years i've built the email, sms and automation that turn an audience into revenue, for artists and labels, ecommerce and gaming, wellness and beyond. when a launch has to land or a broken system has to be fixed, i'm who you call.

start a project what i do

02 case studies

testimonials & full case studies →
Groupie Archive Fashion Retailer
$107K attributed email revenue across 43 campaigns in 6 months
situation

an artist-driven merch and music store was sending one-off blasts with no lifecycle program and flat repeat-purchase revenue.

task

turn a manual send calendar into an automated lifecycle engine that grows revenue per subscriber without more headcount.

action

built welcome, winback, birthday and abandonment journeys, rebuilt segmentation around engagement, and ran continuous subject-line and send-time testing.

result

$107K attributed across 43 campaigns at a $1,463 average order value. repeat revenue driven by automation, not manual blasts.

process audience segmentation a/b subject & send-time testing deliverability QA flow automation
singularity 6 · palia live-service game
700K subscribers onboarded onto a new braze crm
situation

a live-service game launch needed player messaging at scale with no existing crm and a hard launch deadline.

task

stand up a reliable messaging channel that could onboard and retain hundreds of thousands of players from day one.

action

built braze from scratch, migrated audiences, warmed sending infrastructure, and shipped onboarding and retention journeys segmented by player behavior.

result

700K subscribers at a 95% delivery rate and 21.1% click-to-open. a dependable channel for launch and live-ops.

process platform build (braze) ip / domain warmup behavioral segmentation launch QA
brainmd health & wellness
28→70% peak open rate through engaged-segment strategy
situation

a supplement brand's list had declining engagement and mounting deliverability risk from sending to dormant contacts.

task

protect sender reputation and lift revenue per send without shrinking the addressable audience carelessly.

action

introduced engaged-segment sending, sunset flows for dormant contacts, and disciplined subject-line testing with reputation monitoring.

result

peak open rate climbed from 28% to 70% at 98.6% delivery. reputation protected while revenue per send rose.

process engagement segmentation list hygiene / sunset flows subject-line testing reputation monitoring

industries

same rigor, any industry →
music & entertainment

music & entertainment

artists, labels and releases: campaigns, storefronts and merch drops. groupie, princess nostalgia and more.

universal music group
gaming & interactive

gaming & interactive

player retention and community crm for live-service games like palia.

singularity 6
health & wellness

health & wellness

subscription and lifecycle operations for supplement and clinic brands.

brainmd
travel & hospitality

travel & hospitality

global responsive template libraries and brand-compliant campaigns.

viking cruises

03 what i do

open as a page →
journeys

lifecycle & crm platforms

the core practice. welcome, winback, birthday and abandonment journeys designed around how your audience actually behaves, plus the unglamorous work that makes them land: deliverability, ip and domain warmup, campaign QA, and clean platform migrations.

deliverables journey architecture segmentation model deliverability audit esp migration
revenue

ecommerce & retention

shopify and magento storefronts, subscription programs and rewards that turn a one-time buyer into a repeat customer. pricing, merchandising and post-purchase flows treated as one system, not three departments.

deliverables retention roadmap subscription setup post-purchase flows rewards program
delivery

project & release management

album drops, product launches and merch lines, run end to end. i keep the timelines, vendors, assets and channels moving in sync so every piece lands on schedule and on brand.

deliverables release timeline merchandising plan vendor & asset coordination launch QA
build

web development

landing pages, storefronts and email template systems in shopify, webflow and custom stacks. i hand-code HTML and CSS, so the templates render everywhere, including the inboxes that break everyone else's.

deliverables landing pages email template library storefront build render QA

tools & platforms

daily drivers, not logos
Klaviyoesp · ecommerce crm
Brazecrm · push · in-app
HubSpotb2b crm · automation
Laylosms · dm marketing
Shopifyecommerce
Magentoecommerce
Webflowweb build
Meta & Google Adspaid media
Google Suitega4 · search console · workflows
Web Developmenthtml · css · js · json · liquid
Adobe Suitephotoshop · illustrator · premiere · indesign
Claude Code & OpenAI Codexai tools · workflows
how engagements work

audit → build → run → scale.

every project opens with a two-week audit of your list, platform and flows. from there it's a fixed-scope build, an ongoing retainer, or both. everything gets documented, so your team can run it or i can keep running it with mine.

clients & brands

across every industry →
Universal Music Group Groupie Princess Nostalgia ILUKA Midnight Cat Studios Singularity 6 · Palia BrainMD Amen Clinics Viking Cruises Moss Motors Urban Home Klaviyo Braze Shopify + more
brands and artists i've built and run marketing for, across ecommerce, music, gaming, wellness and travel.

04 about

open as a page →

i build the systems behind the drop.

a crm and lifecycle leader with 15 years driving subscriber growth, retention and revenue across ecommerce, music, gaming and wellness. i run multi-brand campaigns end to end: automated journeys, email, sms, push, media buying and release management, with deep technical fluency in HTML/CSS, ESP platforms and campaign QA.

since 2022 i've done that independently through think massive, my crm and marketing consultancy. music is one of my areas, alongside ecommerce, gaming, wellness and travel, all run with the same rigor. when a project needs more hands, i bring my own team and years of studio-management experience to lead it.

drop a portrait of ty

hands on the work

i build in the platform, write the copy, and QA every send myself. strategy and execution come from the same person, so nothing gets lost between the plan and the launch.

a team for the big ones

for larger initiatives i bring my own team, and the studio-management experience to direct it. you get a senior operator who can also run the people around the work.

a scoreboard from day one

every engagement gets its numbers set up front: open rate, deliverability, revenue per send. i report them plainly, so you always know exactly what the work returned.

the path here

2022 to now
think massive · founder

independent crm & marketing consultancy. groupie, princess nostalgia, brainmd, singularity 6 and more.

before that
in-house & agency crm roles

universal music group, viking cruises, amen clinics. i led in-studio teams running multi-brand lifecycle programs at enterprise scale.

the thread
the through-line

running launches end to end, from releases and merch to storefronts and lifecycle, is the discipline every industry i work in borrows from.

05 contact

open as a page →

let's build your system.

tell me what you're launching, whether that's a new crm, a lifecycle rebuild, or a release campaign. i reply within a day.

the fastest way

start with one email.

a sentence on what you're launching, roughly when, and where your list lives today. no brief required. building that is the first thing we do together.

good fits

a release is coming

an album, a drop, a launch, and the list, flows and storefront all need to be ready before it lands.

the crm is a mess

deliverability is slipping, segments are stale, or you're mid-migration between platforms and need it done right.

email isn't earning

the list exists but revenue per send is flat. you want automation doing the work manual blasts can't.

© 2026 ty wright · crm · lifecycle · ecommerce · founder of think massive ty.c.wright@gmail.com